September 11, 2019 @ 11:30 am – 12:45 pm
David P Blom Administrative Campus, Ballroom 2
3430 OhioHealth Parkway
Top 10 Legacy Fundraising Strategies From Scientific Research: National Data & Results From The Lab
Wednesday, September 11, 2019
Program will begin promptly at 11:30AM as a live teleconference with Dr. James – a box lunch is provided.
After fifteen years in academic research (plus more than a decade in frontline planned and major gifts fundraising), Professor James brings together scientific results from economics, neuroscience, psychology, demographics, and other disciplines to present the ten most important and effective strategies for increasing fundraising success in planned gifts. Beyond just “war stories,” this presentation gives you a deep understanding of what works – and why – in effective legacy fundraising.
RSVP Deadline is Noon on Thursday, September 5
Presenter: Russell N. James III, J.D., Ph.D., CFP
Professor & CH Foundation Chair in Personal Financial Planning and Director of Graduate Studies in Charitable Planning at Texas Tech University.
|After more than twenty-four years spent as a planned giving fundraiser, an estate planning attorney in private practice, a major gifts fundraiser/college president, and now as a university professor researching charitable giving and fundraising, my focus is to make and share words, pictures, and discoveries that help others to encourage generosity.
|• My research has been cited in outlets such as The Economist, The Wall Street Journal, The New York Times, U.S. News & World Reports, CNN, NBC News, Bloomberg News, ABC News, USA Today, and The Chronicle of Philanthropy. My research methodologies include econometric analysis of large datasets, functional magnetic resonance imaging (neuroimaging), skin conductance response, and online and in-person experiments.
• My teaching includes classroom and online graduate instruction, webinars, seminars, educational videos, and keynote presentations at national conferences for fundraisers, financial planners, and estate planners.
• My publications have appeared in more than forty different academic journals.